Heineken®,
the World’s leading international premium lager beer hasdemonstrated through
its newest campaign, The Odyssey, that all men have unique skills, by showing
twenty real men demonstrating their own legendary talent.This is the first time
that non-actors have been used in the brand’s TVC and given a stage, proving that
every man has the ability to become legendary.
Created by HEINEKEN with Wieden + Kennedy Amsterdam,the advertfollows its recent ‘Legends’ platform, which saw a series of ‘Men of the World’ who are pushed to discover their limits and overcome them. Continue...
Created by HEINEKEN with Wieden + Kennedy Amsterdam,the advertfollows its recent ‘Legends’ platform, which saw a series of ‘Men of the World’ who are pushed to discover their limits and overcome them. Continue...
The
TVC which went live in Lagos on 3rd February 2014 follows the main
character’s adventures aboard a cruise ship as he uses his wit, charm and
skills to impress his fellow passengers. Covering everything from a limbo
contest, to diving perfectly into a swimming pool, to dancing the perfect conga,
the advert gives real men a stage on which they can perform their skills.
The
advert features 20 non-actors, who were cast in an open casting, where their
legendary skills were put to the test. The final 20 were picked for being
masters at the skills needed for the TVC, for example diving, conga dancing and
sliding down banisters.
According
to Walter Drenth, MarketingDirectorNigerian Breweries PLC,“Our Legends campaign
is an entertaining homage to our drinkers and their legendary behaviours.We are
convinced that many of our drinkers out there have at least one legendary
talent. They just need a chance to show it to the world. This is why Heineken
decided to offer its next film, The Odyssey, as an opportunity for 20 young men
to show us what they’ve got. And they are all legendary.”
Now
that Heineken has released its new TVC, How extraordinaryare you? Do you want
to unleash the legend in you? Well it is possible because Heineken is providing
the platform for you to show those legendary skills in you. You stand a chance
to win fantastic gift prizes in the process. All you have to do is watch the
new 'Heineken Odyssey' TVC (Heineken The Odyssey) along with the backstories of
each of the men casted on YouTube. Then send in pictures or videos of you doing
something legendary to @Heineken_NG on twitter and use the hashtag
#HeinekenOdyssey and you might be one of the twenty (20) legendary Nigerians
that will be picked.
Discover the story behind every talent in the Odyssey
interactive film http://youtu.be/ZFiup2LIcSQ.
The
advert can be viewed on YouTube along with the casting videos at http://youtu.be/swagm8F4h7k.
Watch the genuine response of the brands official PR
representative Dymfke van Der Gaal. http://youtu.be/L1EtoruAMDI
The video below...
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